Honda-cars are fuel efficientàthey’re one of the most green companies
Dating service and government: they want your money… eharmony lost lawsuit: it must let homosexuals meet(give gays and lesbians access to website)
Principles for market space matrix design
àwhich levers to use, which give most leverage, barriers of advancement, involvement, learning trends of customers, creditability, consistent with positioning, sending out the right message, adaptive matrix
See what’s most important to customers
Ebay’s market space matrix(98-99)
àattracts users… move people to different stages phases and retain them successfully
àmatrix changed when needs changed
àgenerated awareness to a large population
à exploration and expansion of brand
Price line- new releaseà able to meet needs online or offline with unique features
**communication is the key… bidding process (bid the last 5 minutes… win/lose)
Dynamic pricing