Toyota’s Why Not Campaign

In 2007, Toyota launched a new ad campaign, which uses broadcast, print, and online ads and emphasizes environmental commitment, economic investment, and social responisibility. This was said to be a defensive strategy from Toyota because it was attacked by environmental groups due to Toyota’s support of a smaller increase in the federal fuel economy, but Toyota says the campaign and the environmental groups are not connected.

http://www.lexisnexis.com.remote.baruch.cuny.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T5201660519&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T5201660522&cisb=22_T5201660521&treeMax=true&treeWidth=0&csi=6928&docNo=3

Here is a commercial from this campaign as well as a site dedicated to the campaign:

http://www.toyota.com/about/whynot/index.html#/Home