Communication on Web 2.0 has developed enormously in the last few years. Professional have begun to see the effects social media has on the tradition marketing and advertising industry. Here are a few social media tools I use at work, which are listed in this article in Mashable.
- BeatBlogging.org
- Yourpitchsucks.com
The most recent change in the PR industry is reaching out to the online editor and offline editor. Because many jobs have been cut, online and offline editors are most likely going to be the same person.