Title: Facebook Corrals User Comments in Ads
Summary: This article talks about Facebook’s new ad feature that allows users to comment and become engaged with the commercial content advertisers have placed on the site. An example of this is through video commenting ad, allowing users to leave thoughts and comments on a good or service. And taking it one step further, if enough of your friends have commented, you will see their comments in the ad unit as well. A big step for advertisers to get people to buzz and spread the word. Who else’s opinion will you trust more than a friend? For more information, click the link below.
Link: http://www.emarketer.com/Article.aspx?id…
Title: Ordering Pizza Hut from your Facebook Page? It’s on the Way by Emily Bryson York
Summary: Fast food chains, like Pizza Hut, are jumping on the bandwagon and reaching young consumers by crossing the digital divide. In an article from Advertising Age, Pizza Hut are trying to get consumers to place orders through Facebook and iPhone applications. Pizza Hut is also launching text-ordering capabilities and e-gift cards. For more information, click the link below.
Link: Summary: I’m sure many of you get at least ONE Facebook Application request from one of your friends a week. I reject most of mine but when I came across this article, I actually considered looking for the application myself. Facebook’s “Ad Battle” Application similar to the “Hot or Not” app some of you may be familiar with. This app allows you to view two ad spots or print ads and vote which is better. You can even upload your own to see how it will fare against others. Perfect for anyone who’s passionate about advertising–or just looking to waste time.
Link: http://adage.com/adages/post?article_id=…