Personalized Cars?

While this may not be your run of the mill way of customizing something, printing a sticker of your fondest memory to stick on your car, thats pretty custom.  This helps the end user, regardless of where their automobile came from make their car uniqueless their own.

http://www.nytimes.com/2008/10/30/automobiles/autospecial2/30custom.html?_r=1&scp=3&sq=customize&st=nyt