A company that has mastered brand identity, Tiffany’s jewelry can be identified simply by a color. We automatically associate a high value as soon as we see the blue box and as demonstrated in the following article, this offers the ultimate stability for the company.
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One Comment
Brands by David “Angry Goat” Lerner:
Brands can sometimes be fun.
I like to enjoy brands in the sun.
Some enjoy brands on the run.
Breakfast at Tiffanys.
Lunch at Tiffanys.
Brunch at Tiffanys.
Dinner at TIffanys.
A long night on the toilet.
Tiffanys brand is legendary. How many other stores have their own, single brand for sale? I wanted to buy my friend a Tiffanys piece but it was so expensive. I really wanted to have the brand, though, so I saved enough money from lawn mowing and eventually I bought the piece. It was a bracelet. It had little gold hearts on a silver band, and it said “TIFFANY” in really bold letters on the biggest heart. My friend really liked it and I think she has a crush on me now. Tiffanys (as a brand) is powerful enough to create love where it once didn’t exist. I know it sounds funny but it’s true. The power of branding, my friends.