classs 11/10
November 13th, 2008
Product
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ebay is a product
Creating leavers
- customer care; past service; product bandlers; complementary products; presales support to customers; flexible fulfillment options; increase customer availability
Community
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A set of interwoven relationships built upon shared interests, which satisfy members needs otherwise unattainable individually
people criteria
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memberships, great sense of trust, has achieved critirial mass and sustainability ( enough people or you lose interest)
Process criteria
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members achieve benefits of scale, roles are not hierarchicAL OF IMPOSED, effective facilitation and site structure keeps.
class 11/5/08
November 13th, 2008
Money on the elecetion (how to make it better?)
- google comparison chart, public survey
- ads on myspace and facebook- politics
- use you tube
- comic books- story lines, talking, choose for teh readers, core issues, candiadate preference, who they support
- live streaming
- banners, you can click on. Once you can get there, it could be interactive
- bloging- interactive, none source
communication
Interaction= communication
information flow is controlled by the users
relationship- two way- you give me something I give you something
right consumers at the right time
interstitial- popups
website- movies- trailer
outside ads billboards
customer service- give customer more information
communication process
- 1. identify target,
- 2. communication objectives,
- 3. media plan- the whole picture,
- 4. create a message,
- 5. do campaings,
- 6. evaluate- can be done imediatly
Product definition
- tangiable- intangible
- physical services
how products enable customers relationships?
1. developing the product, developing levers
2. emphasizing- the elemets of the value proposition that are the most relavent