Today, TiVo has launched a new application on to its subscribers. The ability to order domino’s pizza through TiVo, or through your television. Great feature for the lazy. All you have to do is register at dominos.com, then when you see the ads for domino using TiVo, an option for “I want it” will pop-up, you click it, and your Pizza will be delivered to your door in 30 minutes. Of course when you’ll get options about the pizza, and what toppings you want, and etc…
I think it’s a cool feature. It will create a new source of revenue for TiVo, and give exposure for Dominos, everytime it shows the ad. If anyone acts, Domino’s will receive revenue in terms of sell, and also gain customer database.
The next thing Domino’s should create is an application for cell-phone with some of the same concepts. They register at dominos.com if they already don’t have an account. Then save it on the cellphone application, and whenever they want it, enter the password, they will have it delivered to their house. Domino’s online orders does not have that many options, and it’s not difficult to order through online, so I don’t think it will be complicated to implement it to cell phones.
Source: InformationWeek
Date: November 17, 2008
One Comment
I think this is very interesting that they are beginning to target their customs right from the television. Chances are when someones watching tv, whether it be a game or just their favorite show, pizza will more likely be wanted at that point. It’s smart on the end of dominos and it should be successful using this new channel of distribution.