EX: ebay
Basic service: the website permits basic commerce: registration of buyer or seller of physical goods, choose among assortment of auction formats
augmented products: required to make the leap from “basice commerce to largest marketplace”
Additional Features
-buy it now
-safe harbor -fraud protection, authentication, dispute resolution
-escrow-money to trusted third parties
-ebay direct- pay without leaving the site
Additional Platforms
-ebay motors
-ebay premier
-ebay stores
<a href=”http://-half.com” title=”http://-half.
” target=”_blank”>-half.com
-ebay live auctions
What internet product levers can marketers use?
-presales support to customers
-flexible fulfillment options
-post-sales service
-customer care
-product bundles
-complementary products
-increased product availablity
What is Community?
a set of inetwoven relationships built upon shared interests, which satifies members’ needs otherwise unattainable individually.