Distribution
Direct –offline, Indirect—online
decision has to be made, which product to offer in each channel and what price to charge
Brand
Name term, sign, symbol, design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate from competition.
website is part of branding but is not branding
brand is the outcome (positioning,price, product, community, commication
Branding- strong brand- less money, spend and ads