Awareness -> Exploration -> Commitment -> Dissolution
In each stage , company would apply different pricing strategy
awareness — promotion, frenzy pricing, prestige pricing , dynamic pricing , hi- low , everyday low price
Exploration— promotion, justify prices, loyalty program
Committment – affiliates , wide variety of pricing program
Dissolution– Discontinous
Dynamic strategy,
decrease menu cost and interactivity
Auction- English auction, first price sealed bid auction