The European branch of Toyota needed a new website that Amaze said, ” reflect the core values of the Toyota brand – quality, design and innovation and to support the company’s current and future business objectives in Europe.” What happened was that the site had a more updated visual style and put an emphasis on delivering an engaging, user centered experience. The new site, which launched in March of 2007, also guides visitors through the important information on Toyota models so it makes the site more easy to use in its interactivity and its flow of that.
http://www.marketingservicestalk.com/news/ama/ama101.html
The actual site:
One Comment
The new site does look great and does engage the user. I can see why they would say a new site would help reflect their core message, even if it seems as though they are trying to create a new more prestigous image.