They’re Grrrrreat!

By stephaniepetta | November 14, 2008

A brand is described as the collection of ideas and images that we have about a company.  More specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.  The following article in AdAge details how a well known pop-culture icon, Tony the Tiger has evolved since his creation in 1951in order to relate to the customers better and improve the overall brand image.  Read to see which features were changed and added to suit the audience and what feature will remain the same forever!

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4 Comments

  1. stephaniepetta
    Posted November 14, 2008 at 10:09 pm | Permalink

    ooops. http://adage.com/century/icon09.html

  2. jiow
    Posted November 15, 2008 at 1:06 am | Permalink

    Tony the Tiger has evolved since his creation in 1951in order to relate to the customers better,great

  3. jiow
    Posted November 15, 2008 at 1:07 am | Permalink

    it，and what feature will remain the same forever!

  4. kramkissoon
    Posted November 18, 2008 at 11:37 pm | Permalink

    Tony the tiger is a great example of what a brand spokes character can create. This character can single handedly bring in kids and make them want to grab things when they see it at the supermarket. The tiger or brand creates this want that leads to sales.

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