retail avenue, on a retail site, for clothing in particular site, there may be different regional prices.
information
Funds
Materials
_____________
distribution
coordination costs have been reduced
it has permitted
something about Channel Conflict
what channels will u use? which will be most efficient?
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for marketing strategy, this means its a long dffcult process, and the key is NO one KNows The Answer
where will u test ur strategies, where do you do tests and strategies? this si the new vehicle, no one has the rightness on how to do the channel conlict issues, no one knows how to do it.
the more uncertainty the more ways you will change from the traditional way of doing marketing.
how do you limit, consumer disappointment.
does your organizational structure can do it? what about sales?