Blogs – Community

Title: Blogs and the Purchasing Decision

Summary: Blogs are becoming increasingly useful for individuals getting information about purchases. More than one half of the respondents who trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.

http://www.emarketer.com/Article.aspx?id=1006716

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One Comment

  1. cwmrikhi
    Posted November 18, 2008 at 11:20 pm | Permalink

    I agree that blogs are getting more and more influential, especially when coming from a reliable source. A friend, frequents a mother’s blog and will take things to heart from taht blog because a lot of mothers agree.

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