Title: “Facebook corrals user comments in Ads”
Summary:Facebook is working with businesses and marketers to put ads up on their websites that users can comment on. The Engagement Ad product is one of Facebook’s ad offerings that is geared toward engaging the user with a particular product or service of the advertiser. One type is a video commenting ad through which the user can comment on a product or service. By doing this users can engage with commercial content in the same way they engage with non commercial content.