Today We spoke more about the Marketspace, finished Pricing and began Communication.
1. Why are marketing communications important? Marketing communication is important because it conveys relevant messages to the right consumers at the right time.
2. What is the role of the Internet in a marketing communications campaign?
3. What are the main categories of communication types, and within each category, what are the tools, or marketing levers, that marketers use to communicate with consumers?
4. What are the six steps in the communication process?
5. How do the 2is of the Internet affect marketing communications? The 2i’s Interactive and Individual, creates more interactivity.
6. What levers are used for the different customer stages?