Marketspace matrix includes the brand or company’s background, timeline, a case analysis and customer relationship, which involves awareness, exploration, commitment and dissolution. Each marketspace includes 2-3 phases.
Using eBay as an example. it’s basic service requires registration, auction formation, feedback and browse. Additional features include “Buy It Now” option, safe harbor for fraud protection, authentication to dispute resolutions, Escrow as a trusted 3rd party to hold the money transaction till the product is delivered and eBay’s direct pay without having to leave the site. eBay’s additional platform includes a motor section for cars, premier section, stores, Half.com and live auctions.
What are some of the Internet product levers can marketers use?
- Pre-sale support to customers
- Flexible fulfillment options
- Post-sale services
- Customer care
- Product bundles
- Complimentary product availability
The eBay community, as well as any other community, is a set of interwoven relationships build upon shared interest, which satisfies members’ needs otherwise unattainable individually.