day 10
Trigger Marketing
- e-mail promos, etc.
- Time sensitive
Critical e-mail principles
- 3R’s
o Relevance
o Respect
o Recipient control
Advantages of e-mail marketing
- Can be developed quickly
- Content is flexible, including HTML, rich media and video
- Distribution is controllable by marketer
- Can be tested and revised for effectiveness
- Measurable
- Inexpensive
Getting good e-mail lists is not easy
When beginning an e-mail list start with:
- Who you are/what you offer
- Who you are targeting
Levels of Permission Marketing
- Opt-out
- Opt-in
o Double Opt-in
o Confirmed Opt-in
Basics of e-mail marketing: SEE FIGURE 7-4
Other techniques
- Events
- Publicity
- Affiliates
- Portal relationships
- Viral