Historical Day: New President-elect 2008, Barack Obama. Obama ran a great campaign, he ran it like a brand that he is, and like a company. My opinion.
For the 2012 Campaign managers, I think we will see more modernized campaigns like the Obama campaign did. Using TXT message to contact voters. As the technology advances, and new media arrives, the campaign managers need to adapt to them and implement the campaign using them. The future campaigns need to be more interactive, using more internet media such as Youtube, facebook/myspace or whatever the popular social network at the time. Banner ads, create better mailing lists. Also in the future, eventually they need to bring the voting ballads online with high security.
We discussed Communication and Product. Interactivity creates communications.
The importance of Integrated Communication
The goal of marketing and communication to convey relevant messages to the right consumer at the right time.
Communication Process:
- Identify the target audience
- Determine the communication objective
- Develop the message
- Creating the message
- Executing the campaign
- Evaluating the effectiveness of campaign
Augmented Product Development
- Customer Service Programs (post-sales support, customer care, & customer relationship mgmt)
- Loyalty programs and privileges
- Upgraders
- Availability of complementary products.
1. How is product defined? Product is defined as both tangible goods and intangible services generally created for the purpose of transaction. Two generally types of products for which the levers of product development differ, Physical and Service. Three components to overall value propositions are: (1)Core benefit (2)Basic product (3)Augmented product
6. How can products help enable a customer relationship? Two primary techniques are: (1)Deploying the product development levers that are appropriate for the existing relationship (2)
2. How do interactivity and individualization affect product?
3. What are the key marketing levers for products?
4. What does the overall product development process look like?
5. How can companies manage their product portfolio?
7. How can a customer-centric approach to product development create strategic advantages?