Last week we started with costumer relationships in 4 aspects: Awareness, exploration/expansion, comittment, dissolution.
Individuality – associate individual with group type behavior
Interactivity- how involving is the site? Levers include price, product, communication, community. Branding can accelerate the impact of the levers in connection with the 4 aspects of customer relationships.
Monday – we spoke about different types of pricing. ebay uses auction or dynamic pricing-decreases menu costs and interactivity-get info(out-of-stock doesnt appear on the site). There’s cost plus, competitve, demand, loss leader. Walmart uses everyday low price technique.