I posted earlier today on this blog, an article related to distribution. However, because I am posting a week late, I wanted to post a little more to make up for lost time. So here are three more articles for your viewing pleasure. Enjoy!
ONE.
Title: “Where is Generation X?”
Summary: This article discusses Gen. X’s demographic profile, and how it has affected advertising methods. What’s interesting is that because of the life style changes of this generation– our generation– advertisers are finding that we are becoming immune to traditional media and in order to reach this group, it is important that they study and embrace the growing forms of new/electronic media.
Link: http://www.emarketer.com/Article.aspx?id…
TWO.
Title: “How to Target a Facebook Ad to a Specific Individual” by Sam Lessin
Summary: Lessin talks about the world of “nano-targeting” advertising. In other words, the ability to target specific ads to specific individuals– a dream come true for marketers as we move forward. Lessin describes how he (and potentially other smaller companies) are able to reach specific audiences through Facebook.
Link: http://adage.com/digitalnext/article?art…
THREE.
Title: “Reach Gamers, and You Reach Their Friends”
Summary: Articles discusses research results that reports that gamers are likely to influence others when it comes to media and technology. It also talks about how advertisers can help tap into this group by studying the online habits of gamers.
Link: http://www.emarketer.com/Article.aspx?id…
More to come later in the week!
– Emily, Los Ocho Marketers