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Examples promotional email are sales sent to people via email.  They give sales like 30% off weekend only sales.  This creates urgency to buy.  Critical Email principles relevance- key to make it important to people.  Respect is also important.  Recipent control is another principle we must follow.  Advantages of E-Mail Marketing could be developed quickly, content is flexible, including html, rich media, and video.  Distribution is controllable by marketer, it can be tested and revised for effectiveness, measurable you can run test with it.  inexpensive.  Getting good Opt-In Lists is an issue begin with your value proposition is what you are and what you going to make or sell.  Information Product= E-mail lists.  The levels of permission marketing is important.  Opt-Out and Opt-In They also have double opt-in and confirmed opt in.  RSS feeds= send me blurbs about certain info.