New media are being used almost daily through blogs, vlogs, podcasts, social networks, and personalized searches. Social networks are becoming very popular now than it was five years ago. The two most popular social networks are now Myspace and Facebook. In order for a brand to become developed, it must go through a couple of stages. Customers must first be aware of the brand. After customers are aware of a certain brand, they should get familiar with the brand. Then customers would perceive if the brand has a positive image or not. If the image of the brand is positive, the transaction would be completed.
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