*Campaign advertisement will total $1 Billion by tomorrow.
Relationship is between 2 parties (customer & company). There are strong relationships like family; intellectual relationships that evaluate pros and cons and superiority based on values and attributes; emotional relationships that require touch and feel. All the above can lead to brand loyalty so why would a firm want relationships with customers? Because it creates positive feelings, trust, it can serve as a promotional tool, feel who the brand representives are and create favorable feelings with the brand.
Pricing on the internet includes auctions, price comparisons, cost plus, competitive pricing, demand pricing, EDLP (every day low pricing), luxury pricing, concert pricing also known as frenzy pricing stubhub.com), high low pricing (sales, weekly). Ebay is an auction site that requires sellers to set a minimum price. They also have a “Buy It Now” feature for buyers who are willing to pay immediately what the seller is offering. “Buy It Now” has a time element and a preset value a buyer is willing to pay for that item. It removes the risk of being bought out by another buyer and eliminates constant monitoring.
Dynamic pricing strategies is one of the most significant contributions to the Internet. It has enhanced pricing by decreasing menu cost and increasing interactivity. Online catalogs can change immediately online. The price change is based on hits, buys, supply and demand and it offers greater value. Items that are out of stock aren’t seen