Today We discussed Relationships and Pricing.
Relationships create a bond. In marketing Firm and Client have relationships.
Pricing on the internet is dynamic, such as auctions (EBAY). Types are Pricing are: cost plus, competitive, demand, loss leader, luxi?, EDLP, Frenzy, high/low.
Dynamic Pricing Strategy
- Dynamic pricing is one of the most significant contribution the internet and the 21% have made to pricing strategy.
- The internet has enhanced dynamic pricing in two ways; (1) it decreased menu costs, and (2) interactivity.
The types of Auction are: English auction, RFP, Dutch Auction, First Price Sealed-bid auction (securities), Group buying, Exchange.
Visit one B2C and one B2B Web site. Examine each carefully, identifying as many relationship building techniques as possible. Do you find extensive differences between the B2C and B2B sites? Be prepared to discuss your findings, and the similarities and differences between programs on the two sites, in class.
Keep a log of the contacts from a particular site for a week. In general, what are they learning about you from these interactions? Specifically, what data might they have added to your record in their database.