An article published on October 28th, 2008 on eMarketer.com, called “Digital Tactics for Reaching Young Adults,” talks about the results of a survey and how young adults in the US are most influenced by e-mail and direct mail in their purchasing behavior. However, the most useful type of advertising amongst college students, is by word of mouth.
To read more about this article, please click the following link: http://www.emarketer.com/Article.aspx?id…
– Emily
Los Ocho Marketers