From my group’s presentation
For Owners – administer and member generated communities
- MyToyota Login – keeps track of scheduled maintenance
- Stories from the Road:
o Member generated content of experiences with their Toyota cars.
o Divided into sub-communities of Trucks, Hybrids, and Cars/Vans/SUVs
o The stories not only celebrate the joys of owning a Toyota, but allow story teller to upload videos and pictures, and gives tips and recommendations to fellow Toyota owners.
Company Info – administer and member generated communities
Toyota Open Road Blog:
o Very Interactive
o Readers are able to comment on content written by Toyota Corporate Communications people.
o Readers of the blog appear to be very vocal about suggesting their own ideas and commenting on the posted articles.
o Link to a “Live Chat”
o Link provided to make complaints, as it is stated that the blog is “is not intended as a place for receiving consumer complaints”
o Easy navigation – many categories to narrow search