The google brand. google is different because of their use of paid search and organic search.
query- search word typed in
its important to put key words into the title bar and throughout the website… use the key words that searchers would use. this lets the spiders find your page easier and to rank it higher.
spiders constantly update the search index
paid searches- the search engine constantly weighs ads based on click-through rates and the amount you bid… ads toward the top have the highest bid and click through- maximize profit.
steps to search success
organic and paid are the same- depends on key words on the title bar and on the page
1- get seen- make sure pages are in the search index
2- get ranked- use keywords, title and description are relevant
3- get clicked
organic search process- its free… but a bad website is expensive to redisgn
1- get page in the search engine- speciality engines or local ones
see how your preventing pages from getting into the search indez- flash cant be read by spiders
create a site map… this creates a spider path
choose keywords and landing pages
think of key words people use
- either to buy a product or solve a problem
learn context- explains how to solve a problem, solution is your product
“too hot”- ambigious, matches alot of words or too broad words
“too cold”- no one searches
brainstorm key words- site search facility, look at comperitors, use search tools- keyword tools
choose a landing page- where does the searcher land on when they click the link- optimize the landing page
google analytics- shows you the metrics of your site