Today began with a short discussion about the goings on around the internet marketing world. The main topic was “trigger marketing”. Trigger Marketing is the ability for marketers to predict the next offer to give to customers. An offer that has value, attracts customers, and is able to retain customers through continuous offerings.
The class changed gears and discussed the importance of e-mail marketing. The main advantages of e-mail marketing are:
- It can be developed quickly
- The content is flexible
- The distribution is controlled
- Can be tested and revised for efectiveness
- Measurable
- Inexpensive
However there are different levels of permission marketing
- Opt out
- Opt in
- Double opt in
- Confirmed opt in
There are also other techniques for e-mail marketing. It can advertise:
- Events
- Publicity
- Affiliates
- Portal Relationship
- Viral
Final we did a quick review. One topic that was interesting was the discussion of the 7 C’s
- Context: The site’s layout and design
- Content: Text, Pictures, sound and video contained in the website
- Community: The ways sites enable user-to-user communication
- Customization: Sites ability to self-tailor to different users or to allow users to personalize the site
- Communication: The way the sites enable site-to-user communication or two-way communication
- Connection: Degree site is linked to other sites
- Commerce: Sites capability to enable commercial transactions.
The remainding 15 minutes of class was spent watching a small rodent navigate throughout the classroom. I hope it wasn’t harmed