Today in class we discused the seven c’s which include, context(sites layout and design) content(text pictures, sounds, videos that the web page contains) community(the way the site enables user to user communication),customization(ability to self taylor to different users to personalize the site) communication(site to user communication or tow way communication) connection(degree site is linked to other sites) and commerce(sites capability to enable commercial transaction). these ar the 7 c’s of customer interface
we also discused dimmensions of commerce which include (registration, shopping cart, security, creditcard approval, one click shopping order)
Hierchy—Information>interaction>transaction>personalization>customization
we discussed i village and how certain image sizes and colors captures our attention.
What is meant by permission marketing? Do you think it is an important concept to email marketers?
Permision marketing is that the marketer must obtain permission form customer or prospect before sending an email(we don’t like spam)opt out gives consumer the option not receiving email by checking a box, opt in means they accept communication through email. Double opt in- after opting in you then het an email to confirm you opting in. confirmend opt in- no reply is required its in between opt in and double opt in
It is def important to marketers because if they don’t follow this then they could create a bad image for themselves, people don’t really like receiving spam.
Think about email communications from marketers, perhaps some that you receive yourself. What makes them interesting and worth your time to open and read? Do you ever take any action as a result of the emails? Why or why not?
Discounts and sales always do it for me, yes many times I do take action as a result of the email. Also information on things I am interested in catch my attention.