So how do you get your business online to potential customers with millions if not trillions of other businesses already listed? A person types in a general word on something they are looking for and have endless options of where to click. We watched a video today about the differences between organic and paid search. Organic search is like public relations and library information.
Organic search uses a spider program is how pages get into the search index. It literally crawls the home page of your website looking to match the given search request. With paid search (the advertising side) it starts with a match query (how many words/languages, etc). Then the ad database (buying an ad) is different from organic (using seach index). It then ranks the matches. This is the tricky part. It is not only based on how much you “bid” on a certain word/phrase, it also matters on your click thru rate (% of actual people clicking on your link). This all determines what place in line your business will come up when words matching your site are found. Besides these few difference, organic and paid search are almost the same.
Organic search processes are better in that (1) no per click fees to pay (2) you control your content, so you can write it to match. There are even specific industries you can be in i.e. IT.com.
So when setting up your website to be search, remember the Goldi Locks Principle- Search words should not be too hot, nor too cold…but just right.