Big Box companies: Bestbuy
Best buy thinks that eBay is a way for people to sell stolen goods
Step by step organic search
Organic search ex: google can choose you as the best site for a particular keyword
Paid search ex: advertisements; distractions to searchers
How does organic search work?
matching the query
analyzed the query
search index
matching urls
rank the matches
titles and snippets
display results
“Spider” programs for search engines
stores the text on that page
“crawls” the home page of a site
Paid Search
match the query
analyzed query
ad database
matching ads
rank the matches ( factors: how much you bid for that ad, click through rate for the ad- search engines only make money when people click on the ads)
display results
Steps to search success
organic and paid search are the same
choose keywords
get seen
get ranked
get clicked
Organic Search Process ( free)
less costly than paid searches
no per click fees
content has to be relevant
get pages in search index ( ex : google, specialty search engines, industry search engines )
-flash cannot be seen by “spider” programs and therefore you may not show up in search engines
- create “spider paths” such as site map
- make sure pages are in the right country indexes
2. choose keywords and landing pages
3. audit and optimize your landing pages
4. attract links