7 C’s Project-
Context-Site’s Layout and Design. Content- Test, pictures, sounds and videos on that webpage that contains info. Community- The ways sites enable user to user communication. Customization- Sites ability to self-tailor to different users or to allow users to personalize the site. Communication- the ways sites enable site to users communication two-way communication. Connection- Degree site is linked to other sites. Commerce- Sites capabilities to enable commercial transactions.
What determines looks and feel of desgin? Context: look and feel of a screen-to-face customer interface. Dimensions of Context: function and aesthetics. Function- factors critical in site layout-performance of websites. -Aesthetics-color schemes and visual themes. Dimensions of Content- Content refers to any digital info included in a website, e.g. audio, video, images and text. Dimensions of content. -Offering Mix-Appeal mix-Multimedia Mix- Content Type. Community- Sense of community can encourage customers to return to a website primarily because. -Community can create attractive content-Community can make activities possible or easier, thus satisfying needs not attainable individually. Levers sed to customize a site. To better address individual needs, site can be changed from the user or the organization. Dimensions of Customization: personalization and tailoring.
Site communicate w/ you. 1-Broadcast- mass mailing faQs, email newsletters, content update noticing. 2- Interactive- E-commerce dialogue, customer service and user input. 3- Hybrid- Combo of 1 and 2.
Firm connects w/ other businesses. Connection is the degree to which a given rite is able to link to other sites through a hypertext jump or hyperlink from one webpage to another. Dimensions of Connection: Link to Sites, Home site background, Outsourced content, Percentage of homtie content. Dimension of Commerce-registration-credit card approval-orders through affiliates, orde tracking-shopping cart-security-one click shopping-configuration technology-delivary options.