Ok so this is my first blog for our internet marketing class.
Here’s what I have learned so far:
Zara’s value proposition- trendy designs by getting customer’s feedback
iPod- mp3 player on the go, easy to use,..
ZARA: supply chain integrated with information chain.
Functions of Business Models
-Articulate Value Prop
-Identify Target Market Segment
-Define structure of Value Chain
-Define Cost Structure and Prof potential
-Explain Position in Value Network
-Set forth competitive strategy
Business Model Revenue Model
Amazon Aggregation Advertising, commissions
WSJ Content Provider subs, ads
3 things to do with customers acquire, convert, retain
TESTIMONIALS
Critical Strategy Elements from Direct Response Perspective
The Offer
The (Email) List
The Media
The Creative Execution
Service & Support
Testing Process
Reasons for conducting a test
-standard practices (test all marketing programs_
-strategic question(reactivate lapsed customers)
-Tactical ?s (which incentive to use)
Design a Test
-What mkt variables (price, etc.)
-Type of test (a/b, control/A)
-sample (pop. Size)
Search played a role in 50% of purchases
Early searches used generic keywords
Closer to purchase, used brand names
Most concluded search well b4 purchase