Today we discussed the consumer interface of a website. This was very helpful for our 7 C’s group project. Prof. Wymbs went to the iVillage website and asked us what we remembered the most about it. In doing this, we were able to tell what the website’s strengths and weaknesses were.
The 7 C’s consist of the following: Context, content, community, customization, communication, connection and commerce.
In order for a company’s site to be effective to the consumer, all of the C’s must be kept in mind when building the website.