7 C’s
- fit: how each C fits into the overall value proposition
- reinforcement: how each C works together
7 Cs
- context- site’s layout and design
- content- text, pictures, sound and video that web pages contain
- community- the ways sites enable user to user communication
- customization- site’s ability to self-tailor to different users or to allow users to personalize the site
- communication- the ways sites enable site to user comm. or two way communication
- connection- degree site is linked to other sites
- commerce- site’s capabilities to enable commercial transactions
What determines the look and feel of design?
- context- look and feel of a screen to face customer interface
- dimensions of context- function and aesthetics
- function- factors critical in site layout: section breakdown, linking structure and navigation tools; performance of site: speed, reliability, platform independence
- content refers to any digital info. included on a website ex: audio, video, images and text
- dimensions of content- offering mix, appeal mix, multimedia mix, content type
Why Community?
- sense of community can encourage customers to return to a website primarily because: community can create attractive content and community can make certain activities possible or easier, thus satisfying needs not attainable individually
What are the levers used to customize a site?
- customization- to better address individual needs, a site can be altered by the user or by the organization
- dimensions of customization- personalization and tailoring
- personalization- lo-gin registration
What types of communication can a firm maintain with its customer base?
- communication refers to the dialogue that is initiated by the firm
- dimensions of communication
- broadcast- mass mailings, FAQs, email newsletter, content update notifications, broadcast events
- interactive- e-commerce dialogue, customer service
- hybrid
How does a firm connect with other businesses?
- connection is the degree to which a given site is able to “link” to other sites through a hypertext jump or hyperlink, from one web page to another
Dimensions of connection
- links to sites
- homesite background
- outsourced content
- percentage of homesite content
- pathway of connection
Commerce: commerce capablilities are those features of the customer interface that support the various aspects of trading transactions
Dimensions of Commerce
- registration
- shopping cart
- security
- credit card approval
- one-click shopping
- orders through affiliates
- configuration technology
- order tracking
- delivery options
One Comment
Many good points although it is very traditional. Social Media and Social Networking appears to be a whole new path and one that seems to be liked by the end consumer as a way to find products on line. Thanks