How websites make money?
- Advertising
- Paid subscription
- Sponsorship
- Link to stores where they can get a commission
- Sell data about customers
Community on i-village.com
- Polls
- Trailers of movies that you can’t access else where
- Fresh content
Colors are important for a website
- Cultural sensitivity
- Positive and negative effects
- Also want to be a global brand
Seven design elements of customer interface
1. Context: site’s layout and design
2. Content: text, pictures, sound and video that website contains
3. Community: way site enable user-to-user communication
4. Customization: ability to self-tailor to different users or to allow users to customize the site
5. Communication: site enables site-to-user communications or two-way communication
6. Connection: degree site is linked to other sites
7. Commerce: site’s capabilities to enable commercial transaction
Why shopping carts are abandoned?
- Too many steps, takes too much time
- Just want final price
- Have to create an account
What determines the look-and-feel of design?
- Context
- Dimensions of context: function and aesthetics
- Aesthetics: color scheme and visual themes
What are the dimensions of content?
- Any digital information
- Audio, video, images, and text
- Dimensions
- Offering mix
- Appeal mix
- Multimedia mix
- Content type
Why community?
- Encourage customers to return to a website primarily because:
- Create attractive content
- Makes activities possible or easier, thus satisfying needs not attainable individually
Lever used to customize site?
- Customization
- Personalization
- Tailoring
Communication
1. broadcast
Mass mailing, FAQ’s, email newsletter
2. interactive
Customer service, user input
3. hybrid
Combo of broadcast and interactive
Connect with other businesses (dimensions)
- Links to sites
- Homesite background
- Outsourced content
- Percentage of homesite content
- Pathway of connection
Dimensions of commerce
- Registration
- Shopping cart
- Security
- Credit card approval
- One-click shopping
- Orders through affiliates
- Configuration technology
- Order tracking
- Delivery options