If you can create something faster, cheaper it allows for more experimentation
Today we glimpsed websites for 15 seconds or so and talked about our first impressions. use of ads, moving vs. stationary images. how the website has been tailored to the target audience.
7 C’s
content- the layout, whats there, how does it look- color scheme, navigation tools
community- does the site enable user to user communication
customization- can it be personalized, does the site self- tailor to different users
communication- how does the site enable site to user communication
connection- the degree to which the site is linked to other sites
commerce- the sites capability to enable commercial transactions