I feel kind of like my last notes have been kind of robotic…. must pay more attention in class to be able to write full sentences and understand what i am discussing.
Today’s topics include Tests, data-mining and customer behavior. I know sounds fun. 
Let’s start with testing. The reasons to conduct a test is because it is standard pratice, to ask a strategic question (reactivate old customers) and ask tactical questions (what to do). Then we need to know what are the variables, what type of test it will be and who we are asking (out sample population). Establish test metrics such as the significance and the cut off date. You execute the study, get the results and obviously analyze the market study.
Next we move on to data-mining, which is a set of statistical routines that permit pattern detection in large data sets. The hierarchy of consumer focused marketing strategies is as follows:
- customization (being most important and at the top of our little pyramid)
- personalization
- transaction
- interaction
- information (bottom of pyramid)
Internet users are placed into segments. Teenagers use the internet abusers, old people and people in small towns are internet underusers, and people should get broadband its 2008.