Data

Today in class we talked about various ways to find the data that we need.  Some of the ways customers get these ideas are purchasing them, census, research, survey, focus groups, and their own websites.  Some ways are less expenssive than others.  For example, having a census would be way more expensive than using the data from your website that you already have.  We also talked about the steps for a testing process.  What you do is first have reasons for conduction a test.  You then design the test and establish certain cut offs.  You then execute the test and then analyze and report the results that you get.