Topics of the Day
- Testing/MR
- Databases/data mining
- Internet Customers
- Customer Behavior on the net
What are some of the reasons for conducting a test?
To determine the standard practice, develop strategic and tactical questions
When designing a test include market variables, choose a type of test that will yield useful information, choose a pool of samples that is representative of your target market.
Hierarchy of Internet Strategies:
- Customerization
- Personalization
- Transaction
- Interaction
- Information
Why do people use the internet? It’s mostly task oriented. People pay bills, entertain themselves, communicate, do research, etc.