Different Business Models
- Amazon: Traffic Aggregator, They want your eyeballs so
- WSJ: Information, Content provider
Business vs. Revenue Model
A business model would be an aggregator or a content provider. A revenue Model could be eCommerce, subscription, and advertising.
Online Businesses – Always think about how they can capture additional revenue. I guess that’s true for any type of business.
Television: Not an interactive media
Direct Response Medium: Some sort of a call to action, interactive
Internet: Provides information, some sort of involvement, immediate, information intensive
The Critical strategy elements from a direct-response perspective are:
- The offer
- the e-mail list
- the media
- service and support
- creative execution
When people come to your site you them to:
- be engaged
- learn
- be exposed to advertisements
- be involved
Customer lifetime Value (CLV): The projected lifetime value a customer is to a company