eCommerce
Higher bandwith = more marketing ability
Testing process:
standard practice
strategic question
tactical questions
Design a test:
what mkt variables (price…)
type of test
sample
Survey -> easier to do online, less costly, faster feedback.
Where companies get their data from?
purchase
census
associations
internet
focus groups
survey
research
Data Minig -> a set of statisticsal routines that permit pattern detection in large data sets.