Marketing Blog #5

We learned about various business models, which could be a traffic aggregator like Amazon or a content provider like the Wall Street Journal.  We also learned about various types of revenue models, which can be e-commerce and advertising like Amazon or a subscription model like the Wall Street Journal or even a funraiser model like the Red Cross.  The internet in itself is a direct response medium and it is seen throught the 4 I’s, which are interactive, information driven, involving, and immediate.  These help to acquire, convert, and contain potential customers.  We also learned about the critical strategic elements form the Development and Research perspective, which are the media, the creative execution, the service and support, the offer, and the (email) list. We also got into front end and the back end.  The front end refers to the marketing and the back end refers to the sales end of things.  Back end also includes support for products and front end includes ALL pre-sale activities.