data

In today’s lesson, the class learned about inducting a test and what where the reasons behind it. We also focused on the data that companies want about consumers.(360 view of a customer). You can obtain information through census, purchases, association, surveys, interview, website, etc.one of the topics that i interesting was :data mining”, According to the professor, “data mining” is one of the two latest jobs that was formed in the past couple of years. (other one is financial engineer). Fur thermore, we discuss a pyramid of hierchy of custome-focused marketing stategies. Where information is at the bottom, then interaction, transaction, personalization, and topped by customization.