This lesson focused on chapter 5, about the internet consumer.
The stages of Internet consumer behavior are: Awareness, Search Behavior, Task Completion, Repeat Visit, Use/Consumption Behavior, and Loyalty. After purchase, consumers will either be satisfied or unsatisfied by the product or information. If satisfied, they will likely return to the site and make a repeat purchase. In some cases, these repeat purchases may even lead to loyalty. Loyalty, as a concept, means that you have gained a lifetime customer and this is very beneficial for your bottom line. Thus, the entire process after purchase is critical to future success.
Consumer interactions data is the collection of information about interactions between consumers and its analysis. It is important because it allows a company to receive feedback(including problems and solutions)via community users, without having to create extensive internal or external searches. They have a wealth of information already in front of them, generated by consumer interactions. The company has a great overview of the products/services, without having to do much of their own work.
Online marketing research includes qualitative and qunatitative methods of collecting data (including surveys, panels, interviews, and focus groups). Online data capture is the collection of third party information, trasaction data, and customer interactions that is used to form profiles of consumers.