As we go into the 1st chapter, professor Wymbs spoke about information product and info-rich product. Information product is a commercial product that consists of data such as mailing lists, info-rich product however is how this information helps or educates you.
FedEx is an info-rich product where customers can get information whenever they want it. By providing this kind of information to their customers, they provide greater customer satisfaction.
The professor also mentioned Web 2.0; a common platform or community where people come together that have the same interests, an example that he provided were ebay sellers of antiques.
The Internet Marketing Paradigm
