PART III, O9.15.O8

Today in class we discussed the value proposition and business model. The value proposition is affected by the target customers and capabilities of them.  After we spoke about the functions of the business model. These functions are to articulate value propsition, identify target market segment, define structure of value chain, define cost structure and profit potential, explain position in value network, and set forth competitive strategy. Lastly, we got into our groups and discussed the first 4 functions. Our group chose Amazon as our company and we spoke about it’s business model.