9/3

Data can go in any different direction. Diverse Rating- bomb hits N.Y. and everything was rated from N.Y. we are all screwed. Reality they diversify it so we don’t have that problem in a major disaster. The defense departments designed the internet. E-Commerce in Brazil has been doubling and tripling in recent years. Marketing from internet going info when customers needs it. Internet allows this. Web 2.0. E bay was one of the first community websites for antiques and other collectibles. Internet phased out the Library. Example people look up online medical conditions instead of going to the library to look it up. Phones and Internet access information at your finger tips quicker. Information based products increases sales. Segmentation- target different people/groups. Mailing list- Information product. Everyone offers the lowest price. Plane tickets information power. Traditional business- looking up cars. Using the internet? Buying Airfare, Paying Credit Cards, Buying Consumer Products. Internet Marketing- Customer Acquisition, Customer Conversion, Customer Retention, Customer Value Growth. Offline Channels- mass media, events, Sponsorship. Social & Regulatory- Privacy, security, SPAM-CAN, Pending Regulation, Interactive Channels- web based internet, email, wifi, kiosks & misc. Advertisting and Promotion- direct response, brand development. E-Commerce- b2b, b2c, b2g. Customer Service & Support- automated, human, preventative. Internet- customer satisfaction at almost zero cost. Moore’s Law- Computing power doubles and cost is cut in half. Metcalfe’s Law- power of the network increases geometrically w/ each new connection.